Michael B. Jordan, a famous actor, is a normiecel that scores a 4 on the PSL scale. The neutral canthial tilt, prominent wrinkles, and middling jaw line dooms his SMV (sexual market value) and his job starring in soy movies prevents him from ever achieving high enough status to get a woman. Take the black pill, he is forever doomed.
This assessment, of course, ignores the fact that Mr. Jordan is widely considered quite attractive and has many adoring fans pining for his appearance. Here lies the problem of looksmaxxing, a community of men online who have made it their mission to look as “objectively” good as possible.
Looksmaxxing is a loosely organized movement that is predominantly made of young men online. Its origins stem from the incel (short for ‘involuntary celibate’) community- a community which is characterized by misinformation, sexism, racism, and its ties to the far right.
Though some advice may be standard health care or hygiene tips (exercise regularly, go on a diet, stc.), much of the advice has little or no scientific basis.
For example, mewing, named after the techniques creator John Mew, is when one suctions their tongue to the roof of their mouth for an extended period. Supposedly, this adds pressure to the jaw and extends it downward. In reality, though, this is unproved.
The unproven but harmless progresses to the absurd for the desperate young men joining these groups. Bone lengthening procedures to become taller, steroid abuse to become stronger, and plastic surgery to sharpen the jaw line are some of the many extreme methods recommended by looksmaxxing influencers.
All of these attempts are fraught. The basis of the looksmaxxing community is that women, and society as a whole, is so shallow that the appearance of someone is the only relevant characteristic when searching for a partner. It assumes that appearance can be distilled into some science, some objective measure of attractiveness, and that measurement simply does not exist.
In truth, looksmaxxing is a grift. Attractive influencers recognize they can target a vulnerable population of depressed, lonely young men and sell snake oil that promises them companionship and social status. These scam artists take advantage of a mentally ill group for profit, lining their pocketbooks with ad revenue and looksmaxxing courses.
Even after spending thousands of dollars on courses and techniques, many of these so-called “Chads” and “Gigachads” would find that looks are not everything. Often, being respectful and kind is more attractive, and more fulfilling, than having a jawline filled with plastic. Instead of looksmaxxing, try lovemaxxing.
